We always had additional page available for each listing - the detail page. To see this page you can go to any category and click on the More Info hyperlink under the listing or click on the Options, and then Details from the new available choices. Here is an example of regular detail page, which being created automatically after submission is approved. As you can see the page doesn't contain extensive information on the listing. Most of these pages rank in search engines for more or less competitive keyphrases and have Google PR3 or PR2. After analyzing our traffic logs I realized that loosing great opportunity providing the best to our visitors and directory members - having over 1200 pages with limited information, but great pagerank and visiting frequency. I would like to change it and provide more informative content on your company, services provided and areas served. You can feature your pages with pictures and even custom layouts, include content supportive links to your internal pages etc. Here are a few examples of listing details pages with content: Myrtle Beach Real Estate, Camden County Real Estate and Metro Phoenix Real Estate. The last page is in very competitive market and had its content only for a few days, but already received over 40 unique visitors and ranks in Google for a few phrases on the first and second pages. The Content option is free of charge and I think it is a great opportunity for a lot of our members and can be great resource for your visitors. Please take advantage of it and provide a few paragraphs about your business and the area you serve. If you have any questions or would like to add your content please email me at editor@ibsteam.net