A way to get prospects back to your web site!

[LasVegasMax]

According to the NRA it takes approximately 7 advertising exposures by an agent to convert a prospect into a client.
With that in mind how do you get all those visitors you keep seeing in your web logs back on your site so that you have a chance to convert them.
I know the traditional theory is to trap them, make them register all their important information to get at your information. I have used these traps, but have you looked at where prospects are leaving your site? It’s at the registration page!
I know that some of the most desperate (serious) prospects will register but so will the lonely ones.
But I want that group that won’t register right now back on my site! I want them because they represent the prospect that is busy, considering the market place and want that current information about the market. They also generally have money, credit and a desire for what I have to offer and they know I want them, they are great prospects!
You have to give them what they want or you will never see them again as they continue search for what they need. This group is by far the largest portion of the 80%+ prospects that start their search on the internet.
So, what is it that they want?
It is not a Machiavellian moment but a time for honesty, clarity and openness. They want what they want at their finger tips and if you make it easy for them they will reward you.
They want CURRENT INFORMATION:
1) On the real estate market in general. Where are interest rates going? Is it a Buyers or Sellers market? Where is the market heading? What can I expect from the current market conditions?
2) On the Local market in the town, city or area where they are looking. What are the inventory levels compared to the historical average? Is it a Buyers or Sellers market? What are the areas that are appreciating and which areas are not? Are prices headed up or down in general?
3) Specific homes currently for sale in their price range. Can I see all the homes for sale in my price range on your site? What kinds of details as to area, amenities and most importantly photos can I see?

As agents we are all busy, but it may not be to difficult to fulfill this prospects needs and gain their trust.
A) Make sure your MLS search link is easily available at the top of your page with at title like “Find homes in (your area) NOW!”.
B) Do a blog about your areas market, keep it current at least weekly and put the link to it at the top of your page as well with a title like “Current local market conditions in (your area).”
C) Put a link at the top of your home page that takes people to your national real estate news. Either create your own blog and write about the national real estate news, market conditions, interest rates, etc. or subscribe to a service such as this U.S. real estate report free video service(maxsellsvegas.com/videolibrary/Commercial.htm) that will give your clients the national market news and information. DON’T GIVE THEM STANDARD REAL ESTATE NEWS FEEDS! These news feeds are way to general and sporadic with the pertinent information they want. An article on interest rates may only pop up for one day in 2 weeks. You are not helping them and if there are other articles that have nothing to do with what they want, they may just leave.
D) Now lastly include this link “Current information on specific local neighborhoods” and put your registration form on that link.
You can see an example of the above layout on the top of my home page at: MaxSellsVegas.com
Now you have a plan that will keep prospects coming back to your web site. Why?
Because your website gives them the current information they want and is not just a pretty advertising piece for your services. They will no longer feel you are their to trap them but their to help them.
The last thing you need to do is act NOW! Get it done today! If you don’t do this today you won’t get to it and you will loose money. Give your internet prospects what they want and they will award you with what you want, a new client.