Effectiveness of Internal Link Structure

[Max]

As usually Aaron Wall brings some great points in his yesterday's article How to Determine the Effectiveness of Your Internal Link Structure Check it out especially the "advanced ideas" part which is probably is the most valuable in our business

[waynelong]

Thanks Max. Most of us work on getting outside links and forget to look at the internal links which are just as important.

[Max]

Internal link structure is responsible for the hierarchy and relevancy of your documetns/pages. If it's unbalanced and not through through - you could be wasting your Page Rank and not getting the best results for value of existing incoming links. Very often the visible sidaffects are: home page ranking for the keyword that has its own landing page; lower PR site with less pages ranks higher than yours; less quality pages get more traffic and the most important pages don't get enough of it. This kind of things are frustrating especially when you know you could be doing much better.

[glenng]

Max - have you tried the seo4fun tool? What were your thoughts about it?

[Max]

I read about it on Aaron Wall's blog, but haven't looked at it.