Real Estate News

Perfectly put.  Although this was written by a Fellow Home Stager in FL, it rings true in ANY market.  Yes, even here in Los Angeles and ventura Counties.

Sellers- Are you playing the Wait and See Game before you Stage your house?  You know what I mean: "I'll put it on the market for a month and see what happens.  If it doesn't sell, then I might consider staging."

Here are THREE REASONS why you should STAGE your house BEFORE you place that FOR SALE sign in your front yard!

1.  You can't sell a house if no one sees it!  And with more than 85% of Buyers beginning their search on the Internet, your MLS photos.... how you look can mean the difference between a Pass and a Viewing Appointment. Buyers are savvy enough to know that MLS listings with photos of nothing but exterior shots or photos of amenity areas and neighborhood entrances means the house probably wasn't "photo worthy".

   Or, if you allowed photos of an interior that was, let us say, not very appealing, to be placed on the MLS or any other marketing avenues, then ask yourself... Do you really want to sell your house?  

    RESULT: Missed Opportunities for Appointments. 

2.  Once a Realtor (or Buyer)  has seen your house via a showing appointment or preview, that is how they will remember it.    

Yes, you can Stage it.  It's NEVER too late!  And, statistics show that you will have increased your chances for a quicker sale.  However what about the Buyers that have already seen your house, or the Realtors who saw your previously un-Staged home?  Will they return? 

     RESULT: Missed Opportunities with current Buyers and Realtors. 

3.  All things being equal, a Staged Home coupled with the right List Price typically will sell in a shorter amount of time, sometimes in less than 4-6 weeks!    

Ask yourself... Do you really enjoy making sure your house is model-home ready every day?  Isn't it worth the small investment in a Staging Consultation ?   In the time you've been waiting to see if your house would sell, and for less than the amount of your first Price Reduction, you could have staged your house. 

     RESULT: Taking advantage of every showing opportunity to sell your house!

•  Connie Tebyani 
• Principal Designer / Owner Platinum Home Staging, Inc. 
• Platinum Home Staging, Inc. 
• (818) 878-9936
• Preferred Interior Designer for Pottery Barn
• Member of the Real Estate Staging Association
• W        ar