Google Hell for Real Estate sites... or is it?
Posted May 14th, 2007 by Max Chirkov
There's been a pretty noticeable shake in the blogs, forums and social networks related to real estate industry where well known online marketing providers having troubles with their web sites staying with their "heads above the water". Yes, I'm talking about those penalties in Yahoo and recently in Google triggered by excessive reciprocal linking. In many forums agents announcing their links to be removed and many marketing companies removing (or suggesting to remove) them for their clients. With all that in mind I was checking on some rankings this morning and finding this Phoenix site ranking #1 with all those nice,carefully selected by Google, sitelinks:
To me, site links always represented "well deserved" shortcuts to highly relevant pages on a site that has high Google Trust Rank. This is not a fact - that's just my own interpretation.
But, here what Google says about sitelinks:

We show them when we think they'll be most useful to searchers, saving them time from hunting through web pages to find the information they are looking for.After all that talk that state pages are not helpful and bluh...bluh..bluh... Google thinks that 2 links to the "links pages" will be "the most useful to searchers"... I don't know what kind of Google-weed they smoke over there, but it must be pretty strong.
May 15th, 2007
Dustin -
If you ever get your hands on some of that Google weed, let me know. I'd pay good money for an ounce or two... :)
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May 15th, 2007
Max Chirkov - Phoenix, AZ
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May 16th, 2007
Karen -
Not a lot different than a website for a Realtor in Hawaii being on page 1 for the search "boise idaho real estate".
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May 17th, 2007
Wich link/links do google count ?? - Pro Real Estate Network -
[...] Re: Wich link/links do google count ?? I have seen this a couple of times but didn't take the time to do a screenshot. However, Max at ibsteam.net did. That being the site that ranks#1 for "phoenix real estate" in the SERP's displays in the results 2 links to links pages. Interesting: Real Estate Marketing and Web Development » Google Hell for Real Estate sites… or is it? Maybe these kind of links count? [...]
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January 29th, 2008
California Real Estate Guy -
I think google looks at internal and external inbound links to the top level pages in a website and based on "trust", largely having to do with the quality of the inbound links, the length of time the website has existed, server IPs, and a whois lookup to determine if the site is an authority and deserving of additional links top level pages that are highly trafficked and linked. As they get better at this, expect to see those links pages from PHXRE to go away. When I search from Cali, I do not get the sitelinks show above.
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